The company I work with for my social media following is The Coca-Cola Company. Coca-Cola is the largest beverage company in the world. They produce over 500 different brands of soft and still drinks. Coca-Cola is based in the city of Atlanta, Georgia, and was founded in May 1886. Coca-Cola is among the world's most recognizable brands and was ranked as the world's most valuable brand in 2012. Coca-Cola currently has over 3,500+ products worldwide and is a multi-billion dollar brand. Coca-Cola strives to be the brand that “inspires creativity, passion, optimism and fun” (Cocacola.com). Coca-Cola is also very active in the world of social media. They use networks such as: Google+, Twitter, Facebook, Flickr, LinkedIn, YouTube, Pinterest and Instagram to spread their brand message (Cocacola.com). Through social media, Coca-Cola encourages users to share stories, photos and videos. Coca Cola uses social media to advertise its products, create product awareness, showcase its products, and connect and communicate with its consumer base. They also use social media to promote brand loyalty among their consumers. The main sites I found most visited were Facebook, Twitter, Instagram and blogs. Facebook for Coca Cola is one of their main social media outlets. Their Facebook page is credible since it is managed by the company and displays all the company information. Coke's Facebook page mainly contains advertisements about their iconic symbols such as polar bears, classic images of Coca-Cola, sports with Coca-Cola, visual arts with Coca-Cola, and photos of people enjoying Coca-Cola. Cola (Facebook). For example, the Facebook page actively promotes St. Patrick's Day. Such as advertising, sprite since its appearance...... middle of paper...... or consumers, general facts and inspirational quotes. The crucial part I see on Twitter is tweeting directly to the consumers tweeting them. They respond to consumers by creating this two-way conversation, which helps the entire company build consumer loyalty. I also find that Coca-Cola does not have a clear target audience. I find that social media is aimed at the younger generation, but Coke's online marketing is not aimed at either the young or the old. This also applies to not fully utilizing all of their social media to the fullest. I would recommend that they use software that monitors activity on all their social networks, like Argyle. This software, “Identify and engage with more prospects, qualify and quantify better prospects, and build and maintain stronger relationships by linking social media actions to the marketing platforms you already use” (argylesocial.com).