HARRAH'S ENTERTAINMENTBUSINESS CONCEPTAAs part of its goal to be the premier choice in casino entertainment, Harrah's continues to drive growth through the development of new properties, expansion and acquisitions, not just in the United States. but also in other parts of the world. Currently, it operates the largest number of casino entertainment facilities in the United States, which are not limited to land-based casinos, but also include riverboat casinos, dockside casinos, and gaming facilities on Indian reservations. They also have similar gaming facilities such as slot machines, racetracks and greyhound racing. All of these establishments operate under one of their popular brands: Harrah's, Caesars and Horseshoe. Its presence abroad is mainly found in one of the many London Clubs International gaming houses in the United Kingdom and in its sponsorship of the World Series of Poker tournament. . Harrah's is also developing a casino and hotel in Spain and the Bahamas, and recently acquired a golf course in Macau, further strengthening the company's presence in the international gaming scene. The origin of Harrah's Entertainment's healthy operations strategy lies in its focus on building loyalty and creating value for all its stakeholders, particularly its customers. The company's promise of excellent service and products is something it strives to achieve in all of its gaming facilities, something it is able to achieve by similarly retaining its employees, maintaining good long-term relationships with its business partners and suppliers and involving itself in the continued development of the communities in which its various facilities are located. ORGANIZATIONAL STRUCTURE/DIVISIONS Harrah's numerous properties across the country are considered its own operating segment, and thus each location has flexibility to make its own decisions and manage its own operations. These properties are grouped into divisions based on their geographic location, making it easier for Harrah's senior management to monitor their performance and respond adequately to the various factors that affect a particular division, given that most factors External factors that greatly affect the operation of a casino are generally dependent on the location of said facility. For example, there are different laws and regulations regarding gambling in each state, and each location also caters to a particular class or segment of its target market. MANAGEMENT The company goes to great lengths to nurture and develop all its employees in its quest to provide superior quality services. customer service to its customers.