Albania is located in South-Eastern Europe, on the Balkan Peninsula and is bordered by Montenegro, Macedonia, Kosovo and Greece. Albania is a small country with a rich historical, natural and cultural past, which means there is a lot of new things to discover in Albania. The aim of this report is to show and analyze how responsible organizations create and develop the image of Albania in the tourism industry. The first section of this report will show the attractiveness of Albania and how it is presented to tourists from all over the world. “Is Albania an attractive place to be considered as a tourist destination? What can Albania offer tourists? As the aim of this report is to analyze the marketing strategies of the responsible organization in Albania, this section focuses on the strategies that the Albanian Ministry of Tourism, Culture, Youth and Sport undertakes in order to create and develop the image of Albania in the tourism industry. Nowadays, many people try to leave their homes to relax and get away from their usual routine, work and daily tasks. For many days, people or otherwise named tourists tend to visit and explore other places or countries in order to enrich their knowledge or just relax in that particular place. According to Leiper, tourism is defined as the process of moving away from home and staying away for several days. (Leiper.1979) Traveling for pleasure, business or other reasons means that tourists not only get away from their routine, but learn and investigate the culture and traditions of the country where they decide to surrender. in.What can Albania offer to be a tourist destination?Albania is a small...... middle of paper......this is interesting.For those who are more interested in nature, Albania offers mountain tourism as well. This type of tourism is increasingly preferable because Albania is a country with many national parks and protected places. Some of these national parks are Divjaka, Lura, Dajti, Llogara, Drenova, Hetova and Thethi. I would like to focus more on Thethi Park as it is a place which is untouched by humans and all the beauty is natural. “What is the impact of a responsible organization for creating the image of Albania in the tourism industry”? Albania a country that for several years had difficulty creating an image in the tourism industry due to the regime the country was facing and the lack of information about Albania which resulted in tourists not do not consider it a tourist destination. (Tourism Development International, 2010, page 1).