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  • Essay / How to do business in China - 1902

    Now that business is becoming global, it is combining the whole economy, no matter whether you accept it or not, no country, company or individual can stop this trend, what we can do is change ourselves to adapt to globalization. As a multinational company, it is necessary to develop different markets and market development can be helpful for the development of the company. In this report, people working in this company will analyze the differences between the original country market and the target country market. and help choose the appropriate market when the company is willing to invest in a foreign country, the decision of which country the company can invest in is China. In this report, we will analyze the Chinese market in terms of economic environment, culture, marketing and human resource management, to prove its accessibility and the risks that the company will encounter, and then give some recommendations to escape or resolve the problems. For the target market decision, based on its profitability and scalability, China is a country with a population of 1.3 billion, which means that it has a great predominance in consumption, maintaining the consumption of Chinese household goods and furnishings are less than 100 yuan per capita, below the global average standard at 200 dollars. But with the development of China's economy, 20 million people will enter the middle class every year, and with the increase in people's income, the expansion of built-up area and the increase in consumption level, the demand for household items and furnishings will enter the middle class. the new phase and the potential of demands becoming greatness. In addition, China's furniture market no longer has perfect criteria, many outdated data ...... middle of paper ...... m on human resource management will arise when the company begins to invest in China, the problem is with employees. When the company does not understand the business method and culture in China, the wrong business method will be chosen and the problems regarding language, human relations and legal processes cannot be resolved, then block the development of the company . As a company interested in the Chinese market and wishing to invest in China. Employee usage decisions, internal management and marketing method should be carefully considered. The recommendation is location. Use local employees and local agreement method, which suits the needs of consumers, and it can develop the number of consumers through employee relationship. But for internal management, we should not use the local method, because the Chinese leadership is not yet mature, and there will be more corruption.