and various levels of use are emerging such as data warehousing/mining, supply chain management, scanner data, codes -bars, etc.• The latest fashion for perfume retailing is now seduced by the great Indian dream of retailing, as well as the emergence of private labels. • Loyalty programs and reward points are widely used to retain and reward customers, e.g. First Citizen (Shoppers Stop), Green Card (Pantaloons). • Store design is becoming international, for example Hypercity has partnered with JAP of London for its store design. • Emergence of retail brands e.g. Stop, Fresh & Pure etc. The number of outlets in India has increased from 0.25 million in 1950 to around 12 million today. This translates to a 48-fold growth over a period of time during which the population has tripled.12 India is seen as a potential goldmine for foreign and domestic retail players as it is an emerging retail market and has the highest retail density in the world. the world. The following tables show domestic and foreign retail players in the Indian retail market with their investments