1. IntroductionIn the era of a hypercompetitive business economy and rapidly growing market environments, the role and attention to corporate entrepreneurship has increased significantly around the world. Not only are small businesses striving to create new opportunities, adaptable natures, useful philosophies and unfamiliar approaches along with the ethics of entrepreneurship, but large businesses are also feeling the need to seek help from 'improved and advanced business entrepreneurship due to small or huge circumstances. competitions. There are different types of internal and external forces that create a need for business entrepreneurship, and they will be discussed in detail below. Recent business practices imply that the need for newly innovative entrepreneurial management is increasing. However, there are some possible and unpredictable obstacles that prevent corporate entrepreneurship from flourishing.2. Forces That Create a Need for Corporate EntrepreneurshipAccording to Hisrich, Peters, and Shepherd (2010), interest in corporate entrepreneurship within established businesses has intensified due to a variety of events occurring on social, cultural, market demand and competitiveness.2.1 SocialBroadly defined, corporate entrepreneurship is a method of stimulating and then capitalizing on individuals within organizations who believe that something can be done differently and better. Many entrepreneurial companies are individuals who have the right to acquire new innovative ideas and use them effectively and efficiently. Also good if they are very responsible towards their work and feel free in their work. The most important point is to believe in their creativity and innovation...... middle of paper ......ed on improving these two types of products rather than introducing new products every year . However, Samsung is creating many more product lines because they are not only focusing on providing smartphones to developed countries but also developing smartphones that are mainly attracted to low-cost smartphones. Additionally, according to Samsung's annual report (2013), there are more than 50,000 researchers and engineers spread across 42 global research centers. This means that about a third of Samsung's employees are busy conducting research each year, which says a lot about the quality of Samsung's entrepreneurial environment. Considering these factors, it can be summarized that Apple and Samsung enjoy a competitive and innovative entrepreneurial climate. However, Apple has a head start, being more proactive in terms of innovation and product development..