Tobacco companies do not try to persuade new customers, but aim to persuade smokers to switch to a different brand. It is shown that the true intention of tobacco companies is to go against their competitors and "Tobacco Advertising Influences Youth" addresses the theory by stating the following: "The main objective of advertisements for cigarettes, like automobile advertisements, is to persuade consumers to switch from one advertisement to another manufacturer" ("Tobacco advertising does not..."). Tobacco ads are like car ads in that they try to get customers to switch brands rather than attract new customers. Tobacco is addictive, but trying to get consumers to make healthier choices when using the product is a goal of producers. In "Tobacco advertising does not influence young people", studies show that scientists have discovered a different form of cigarettes. “By 1957, scientists had confirmed the benefits of low-tar cigarettes” (“Tobacco advertising does not influence…”). Scientists have proven that low-tar cigarettes are a healthier approach to smoking. This information shows that tobacco companies are working to make tobacco healthier for consumers. Tobacco companies are trying to beat their competitors and offer better tobacco, without attracting children. They should therefore be allowed to do so.