Customer engagement is a key ingredient in today's marketing environment. Most businesses know the importance of online interaction. The rapid growth of social media sites has created unique opportunities for dynamic, real-time communication between brands and their customers. Surprisingly, the vast majority of businesses have yet to “join the conversation,” missing out on the benefits of this powerful marketing strategy. A recent study by Econsultancy found that only 10% of all businesses are actively participating in the social media revolution. Compare this figure with a 2009 study done at the University of Massachusetts Dartmouth. Their research found that 92% of Fortune 500 companies actively use at least one social networking platform. 83% plan to increase their participation in online social marketing in 2010. Positive results from their initial efforts have been achieved. Many businesses simply don't have the time. In working with many clients, Two Stray Dogs has found that most of our clients realize the importance of a well-planned social network...