Externally, companies must consider consumer rights while being responsible for activities such as resource recycling and environmental protection. In the event that adverse effects are caused by the company's products or activities, the company should bear the financial cost. In short, consumers want businesses that are not only profitable, but can also provide a social service. Weldlich, W. (2003). For this reason, governments have imposed social regulations on businesses in terms of public policy in order to both gain control of market functions and increase economic efficiency. For example, in Taiwan, the implementation of a law setting labor standards is an important regulation for businesses. Modern businesses not only aim to make profits, but also to establish good relationships between investors, employees, consumers, government, suppliers and customers. Neill, S. and Rose, G.M..