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  • Essay / Trader Joe's Case Study - 722

    Moreover, always invent a lot of new products and offer low cost and high quality product.- Create a good environment for your employees with good salary. - Always try to offer less choice because “Giving people too much choice can lead to paralysis” - Always have a connection with your customers, for example by listening to their complaints or suggestions. C: Trader Joe's management approach is interesting and has defeated its competitor like whole food market by selling cheap and good quality products, which attracts many people to Trader Joe's. Additionally, the entire food market is considered an expensive market, which makes many people stop dealing with it. So they have lost a lot of customers who insist on lowering their prices. However, even though they lowered their prices, customers didn't seem to notice because they found another store with cheap prices, Trader Joe's. Additionally, most Trader Joe's products are made in-house, meaning customers cannot get their products anywhere other than Trader Joe's. Finally, Trader Joe's still has the right management approach and business model to continue