The overlap between the three spheres is obvious, it is also obvious that they must coexist. O'Neil's Instagram experience is representative of how identity and a false reality can be constructed through social media platforms and profiles. This reveals issues of representation and how the private, corporate and public spheres relate to online representations. This includes the transparency of an individual's private life, the concept of branding and promotion resulting from commodification, and the revelation that identity and representation are affected by the public nature of social media.