Promotion Strategy: Effective use of all the tools in the marketing mix helps a business create, communicate and deliver value to potential customers. Promotion, the fourth element of the marketing mix, is generally divided into five differential tools, all of which contribute to achieving marketing objectives. These are:1. Advertising: Paid for space, time or material promoting a company's product or service.2. Sales promotion: Short-term incentives and offers that encourage people to buy a product or service.3. Public Relations: News and information about the company's products and services for which the company does not pay directly.4. Personal selling: Personal presentation to potential customers regarding company items.5. Direct Marketing: A non-personal presentation to potential customers that they can respond to directly. These marketing mix promotion strategies are developed around needs, wants, habits, characteristics, attitudes, location, etc. of the customer. All promotion strategies are the most effective. and an important communications vehicle for marketers. Promotional activity strategies help marketers improve ways to achieve their goals. This is a free GUIDE or method to create and increase sales for producers or traders. After selecting the target market, the next major step for marketers is to reach that target market and encourage people to buy more and more through all promotional strategies tools. The widely used division of promotional strategies helps in three ways: ▪It helps businesses decide which tool will be most useful in achieving particular goals. ▪It helps companies decide how to allocate their budget among different p..... .middle of paper ......n gift door opener while delivering each cartoon to the wholesaler and retailers*our sales team will rent space on interactive consumer social accounts (Housewives - the individual user) like Facebook or Twitter to give advertisements about our product, because people are highly influenced by things recommended by a loyal friend.* In order to 'Increase the usage of the brand which we can start to promote via visual media and via cooking shows, the brand will try to educate the consumers on the different recipes with Danish condensed milk.*we will try to grant a reduction on the commission in case of sale of each cartoon during the festivals for our distributor, the man cycle. Packaging: We will take initiatives so that the brand also offers innovation in packaging through a milk tube variant concentrate. The purpose is to use it as a topping for cookies and breads..