Gap Analysis: Intersect InvestmentsA hurdle for most large financial services companies is the challenge of maintaining vitality in an ever-changing and increasingly competitive industry. For Intersect Investment Services, livelihood relies on the company's ability to produce up-to-date services, coupled with customer trust and Wall Street credibility. This constant pressure to keep up has forced the company to make several drastic changes within the company that can lead to the success or failure of the company, and with their share of repercussions. This paper will aim to highlight the key issues facing Intersect, the opportunities that have arisen from these issues, and the gap analysis will differentiate current conflicts versus its end state vision. Situation Analysis Identifying Problems and Opportunities Over the past 6 years, the financial services industry has experienced major setbacks in terms of customer base and credibility on Wall Street. Competition between companies has motivated each company to offer innovative products constantly coupled with expert advice (Scenario, Intersect). Intersect Investment Services, a financial advisory firm, is one of those struggling companies. CEO Frank Jeffers realized that if Intersect wanted to survive in this downtrodden industry, it needed to make drastic organizational changes. Ergo, he presented his vision of providing "a wide range of products and services to consumers and small businesses using a customer intimacy model" to build a trusting relationship with his customers. Even if the idea had grandiose appeal, implementing it would be a challenge that could potentially bring down the company. From the start, many of his senior executives disagreed on this new strategy, which created a divide between his team members who must work together to achieve the company's goals. The main issues, or rather opportunities, that arise relate to how management should gain commitment and support from its employees and senior management. Managers must seize opportunities to compare other companies to find viable alternatives, be persistent in implementing changes, take into account the law of effect that most senior members adapt to, and keep the employees in mind when implementing drastic decisions.Stakeholder Perspectives/Ethical DilemmasThe Stakeholders of Intersect Investment Services are Intersect's shareholders, consumers and small businesses, CEO Frank Jeffers and its management team, as well as Intersect employees. Each stakeholder is very important in the present and future success of the company and should therefore be treated accordingly. Comparison between the interests, rights and values ​​of each stakeholder shows that while most are in agreement with each other, other interests and values ​​are in conflict with each other..