Advertising is undoubtedly one of the most effective methods of persuasion in America. They are used to captivate an audience and inspire them to take certain actions which can range from purchasing certain products to starting a weight loss diet or supporting a certain charity. The question is: what makes an advertisement attractive? If one were to go back in time and ask Aristotle, his answer would be ethos, pathos and logos. Text advertising uses ethos, pathos, and logos effectively, cigarette advertising semi-effectively uses logos, and nose hair trimmer advertising uses ethos effectively; but cigarette advertising does not use ethos or pathos and nose hair trimmer advertising does not use logos or pathos; therefore, the SMS announcement is the most effective because it uses all three methods of persuasion. The first ad displayed is the SMS ad. Looking at the advert, it is obviously aimed at cell phone users who are driving on the highway. The large billboard is strategically placed next to the highway to ensure drivers can see it clearly as they pass by. The image shows the interior of a car with a deployed airbag with the phrase "text to deploy" written on the airbag. The phrases “stop the texts” and “stop the wrecks” are written in the lower right corner of the image. At the bottom of the image, the seals of approval from the Ad Council and the National Highway Traffic Safety Administration are displayed (Sms). The intended message of this ad is that drivers should not text while operating their motor vehicle. It is not intended to imply that if you send a text message the airbag will automatically deploy. The aim of the advertisement is to prevent drivers from using their mobile phones... middle of paper ... the advertisement failed to establish the three aspects: ethos, pathos and logos; therefore, the SMS ad was the most effective advertisement.Works CitedCigarette. Advertisement. 1.bp.blogspot.com. Buttout, and Web. November 21, 2013.Fowles, Jib. “The fifteen fundamental attractions of advertising.” Research and composition in the disciplines. Ed. Laurence Behrens. New York: Pearson Learning Solutions, 2011. 515-532. Print.NHTSA. “The Mission of NHTSA.” NHTSA Core Values. National Highway Traffic Safety Administration, nd Web. November 21, 2013. Nose hair trimmer. Advertisement. Most.themost10.netdna-cdn.com. The 10 most of everything, and Web. November 21, 2013. Panasonic. “Panasonic Company Profile.” Panasonic.com. Panasonic Corporation of North America, nd Web. November 21, 2013.Sending SMS. Advertisement. www.oaaa.org. American Outdoor Advertising Association, nd Web. November 21. 2013.