Inditex is one of the world's leading fashion retailers with 3,106 locations in 64 countries, with eight retail formats - Zara, Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara. Home and Kiddy's Class - The Inditex Group also brings together around a hundred subsidiaries with different activities that make up the business of textile design, manufacturing and distribution. The singularity of its management model, based on invention and the flexibility, and the successes achieved, have transformed Inditex into one of the largest fashion distribution groups. The first Zara store opened in 1975 in La Coruña (Spain), the place in which its activity initiated the Group and the one in which the central services of the company are located. Its stores, always located in prime locations, are present in 400 cities in Europe, America, Asia and Africa. Zara is present in 63 countries with a network of 992 stores located in prime locations in major cities. Inditex is the third largest fashion retailer in the world. The North American chain GAP and the Swedish H&M are able to compete with Zara for the global fashion throne. Each of these three companies has its own business model, which reflects its strengths and weaknesses, according to the BBVA report. "Gap is a basic multi-format oriented towards brand image. Its business model focuses on design and own sales, outsourcing all production. With strong development in the United States, its presence is a minority in Europe Furthermore, its positioning is Inditex is less linked to fashion and prices are less aggressive. Regarding H&M, BBVA analysts consider that “the positioning in terms of fashion and prices is similar to that of . Inditex, making a strongly contained offer in low-cost fashion belonging to Inditex in terms of quality and its business model is similar to that belonging to GAP, modeled and sold own but outsourced production, which is limited to the rate of. "adherence to the market, an advantage for Inditex". Centered in Europe, H and M begins its expansion in the United States." Zara counts on a very flexible structure, superior to its competitors and capable of adapting to any market. In principle, the guarantee of continuing to 'expand successfully, the outside has had enough', Nueno aims. In fact, the company's objective is to double its size in the next four years, according to José María Castellanos, general director of Inditex..