As a teenager, my lasting involvement in fashion, my internal research allowed me to collect a lot of information stored in my memory. As a result, my external research was quite thorough. First of all, I knew I wanted a backpack, but I didn't know what was available. This led me to research online (Lewis & Lewis 1997), I would be described as an undirected information seeker. I was just looking for information on what options are available, blogger's favorites, and editor's favorite picks. Because of my passion for fashion, my pre-purchase research was limitless as I loved snooping online for information. Additionally, one could argue that I am an entertainment seeker (Lewis & Lewis 1997). For example, shopping at Bullring was allowed to enjoy the sensory elements using my five senses. So the stores encouraged me to look for what is currently available. However, I was limited in terms of monetary value and time as I am a student, which was a key factor in my research. Therefore, this highlights the importance of satisfying my needs and...