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  • Essay / The Halo Effect - 3983

    A questionnaire was developed and several questions were designed to evaluate the views of the different responses regarding the new body lotion. The questionnaire was designed on a scale of one to ten where respondents were asked to rate the product based on the presentation based on the two different videos. However, the videos were shown to two separate groups, with each group receiving a separate video. The first group of customers saw the video in which Robert's mood seemed dull and withdrawn. To the second group, Robert's attitude seemed exalted and joyful. Both groups conducted separate surveys immediately after watching the videos and the results of the study clearly showed that initial appearance has an impact on people's overall perception of a person or person.