Companies are starting to move their CRM application out of data centers and into the cloud, making CRM less expensive and easier to develop. (Shein, 2009) Advances in technology are also allowing businesses to begin to better leverage Big Data, combining internal data with social media and mobile to deliver more business value. (Goodwin, 2013) In the future, more devices will be connected to the Internet. Cars, buildings, bodies and more will be connected via sensors and it is expected that this increase in information will continue to drive changes in CRM and the way it is used to support sales, marketing and customer service. (Sartain,