Life magazine advertisements create a certain deception about women in the early 1950s and convey a message of class. Women are portrayed in a flattering manner and shown to be satisfied with their lives. However, magazine advertisements, by their sexist nature, convey the message that women are supposed to be isolated from anything unrelated to domestic work, thereby creating the stereotype of the housewife. Women are constantly featured in advertisements about appliances, cleaning, and being a good wife. Class in Life magazine also manifests itself in the ownership of materialistic objects, such as cars. This gives the message that by owning these items, one is essentially living a dream. Advertisements in Life magazine mainly showed women how they were responsible for cooking chores and taking care of their husbands. In the early 1950s, there were recurring advertisements showing women with refrigerators. In a 1950s ad, a woman is dressed like a typical housewife, standing next to the refrigerator and showing off all the features it has. It conveys the message that during this period in the 1950s, society viewed women as the face of the kitchen and the majority of housewife duties took place there. Another advertisement from 1950 gives a clear indication of gender roles. In the advertisement for a refrigerator, the women and her daughter are shown organizing their refrigerator, and the man is shown carrying the refrigerator. The advertisement states that women are more suitable for domestic work and men are more suitable for tedious work that a woman cannot do. In a 1953 advertisement to sell health insurance, the man selling health insurance puts a photo of himself and his ...... middle of paper ...... 1951 ife magazine, the advertisement for General Motors shows off a bunch of cars in what appears to be a wealthy city, and says that general motoring is the key to a wealthier life. Another ad from 1951 depicts a shiny red car with a woman in the background who appears rich from her clothes, and at the bottom she says that a beautiful dream can come true. What car commercials say about class is that it is the rich who own these pleasant materialistic objects, because nowhere in the commercials are there people who appear poor; the ads only include people who appear to be wealthy or at least middle class. The advertisements attempt to express that owning one of these cars can give one status and power. Basically, companies are trying to sell the lifestyle that the car can provide..