The first gay film I watched was “Transamerica” directed by Duncan Tucker. While reading her review, I was impressed and fascinated by a phrase “Bree is the one many will identify with in the need to become the person you really should be” (Irapoport, 2005). After this movie, I started looking for other gay movies and continued to watch gay movies until today. I'm the type of person who loves movies; however, this does not apply to all genders. Interestingly, even though I'm a girl who's always interested in boys, my favorite genre of movies is gay movies. I usually decide whether or not to watch a movie by reading its review, and I have yet to be disappointed. This is consistent with Scott and Yalch's (1980) assertion that a favorable review would heighten a consumer's expectations, if their prior experience indicated that the enjoyment they felt from watching films is the same as what they predicted from a review. I think the fundamental reason why I chose “Transamerica” is precisely because its review was very interesting. However, aside from this particular reason, there are other reasons that influence my decision to continue watching gay films: a sense of identity and relief from tension resulting from internal conflicts. How similar we are: The congruence theory of mood. I am a 23 year old man. old maid born into a family of scientists; my father is a doctor, my mother is a scientist, and my older sister is pursuing her doctorate. as a physicist. Even though I am a year younger than my sister, I have always been in the same class as her. Since my first year in kindergarten, I was a little homesick, so I ran to my sister's class and stayed with her the whole time. Because of my stubbornness, my teacher gave up on forcing me to return...... middle of paper ...... socialization. Marketing Theory, 9, pp.75-94. TICE, DM, BRATSLAVSKY, E., and BAUMEISTER, F., 2001. Emotional distress regulation takes priority over impulse control: if you feel bad, do -the!, Journal of Personality and social psychology, 80, pp.53-67.WENZLAFF, RM and PROHASKA, ML, 1989. When misery prefers company: depression, attributions and responses to the moods of others. Journal of Experimental Social Psychology, 25, pp.220-233. WILSON, T.D., LISLE, DJ and KRAFT, D., 1989. Preferences as expectancy-based inferences: Effects of affective expectations on affective experience. Journal of Personality and Social Psychology, 56, pp.519-530. Website:IRAPOPORT, 2005. Excellent real-life comedy/drama from a different point of view. The Internet Movie Database website. Accessed from: http://www.imdb.com/title/tt0407265/ [Accessed November 19 2009]