Fashion Branding “Clothing is above all a means of communicating, not a personal identity, but a social identity”, as Noesjirwan and Crawford (1982) say, who define clothing as a “ code” (McCracken and Roth 1989) or symbolic representation. Clothing has been discussed by many theorists in the past and they view it as a code, a language, which allows a message to be created and (selectively) understood (Hollander, 1978; Holman, 1980; McCracken and Roth, 1989). Membership in a brand today highlights the social strata of the individual or the social group to which they belong. "If I wear a white T-shirt and sneakers, this brand [Armani] will fill in the rest of the information about me. I want to give the right impression," says a shopper in a London store selecting her tenth pair of Armani jeans ( Financial Times, 1995). This statement from an individual shows the importance of branding. Today, if we talk in any industry, branding plays a vital role. International brand development or entry technique is used by creating a brand recognized as a social brand. The perception of today's consumers, among young people, as stated by Belk et al. (1981), is made up of “consumption-based stereotypes,” which means creating a perception of a person's wealth by what they have and not knowing it. This could be called unanimous judgments about the person without actually knowing them. This article will review the available academic literature on fashion brand consumption patterns and further develop entry techniques into developing or emerging countries. This document would also highlight the importance of building brand equity and maintaining it. In summary, this article would be about relationships...middle of the article...these brand managers focus on short term financial gain rather than long term customer relationship and profitability. Branding, unlike branding, is a clearly defined and established area of ​​research, but it lacks similarities in terms of conceptualization (Blumenthal, 2004; Bridson and Evans, 2004). de Chernatony and Dall'Olmo (1998) argue that the available literature on brands has failed to define the boundaries and construction of the brand that would allow for the application of sets of methodological, epistemological, semantic and formal criteria. de Chernatony and Dall'Olmo (1998), through their research study, proposed a model that lays the foundation of brand theory, thereby helping to define the construct and boundaries of branding. In order to set the boundaries of brand building, they proposed twelve themes which, in the branding literature, have been classified as vital propositions..