“Trust and reputation are built over many years and take only an instant to be destroyed” (Trevino and Nelson, 2011, p.xiii). The link between business ethics and an organization's reputation is essential. Doing the right thing for the right reason helps improve an organization's reputation while building its ethical capital. As ethical debacles occur regularly, it is clear that business ethics is not a fad (Trevino and Nelson, 2011). In this article, I will show how business ethics and organizational reputation are interconnected or linked. I will use two examples and compare the police actions and loss of reputation during the 2010 G20 Summit in Toronto and the success of a positive reputation building exercise used by Maple Leaf Foods during the contamination at listeria that occurred in Ontario in 2008. of Business Conduct (Appendix A) discusses management's commitment to ensuring that Maple Leaf and its employees adhere to the highest standards of ethics and integrity in all business activities (Henry, 2013). The numerous reports and studies that have been undertaken since the listeria outbreak demonstrate how Maple Leaf's response was able to build the organization's reputation and bounce back from a near-catastrophic event that could have killed the company. “A reputation for impeccable ethics is a silent partner in all business negotiations” (Trevino and Nelson, 2011, p. 24). These negotiations involve all stakeholders in the business world and include consumers, suppliers, government regulators and employees. If businesses and public officials do not manage their image and reputation through best ethical practices, the consequences can be devastating. ..... middle of document ......corporate-ir.net%2FExternal.File%3Fitem%3DUGFyZW50SUQ9OTgwNzN8Q2hpbGRJRD0tMXxUeXBlPTM%3D%26t%3D1&ei=6y1gU4e7KsuWyATnnIHYDw&usg=AFQjCNH8zFWfv5649yPMcNeily, G. 12, May). G20 report. Retrieved May 1, 2014 from oiprd.on.ca: https://www.oiprd.on.ca/CMS/oiprd/media/image-Main/PDF/G20_Report_ENG_single.pdf Minkes, A., Small, MW and Chatterjee, S (1999). Leadership and business ethics: does it matter? Implications for management. Journal of Business Ethics, 327-355. Nonaka, I. and Takeuchi, H. (2011). The wise leader. Harvard Business Review, 58-67. Police, T. (nd). Toronto Police/Publications. Retrieved May 1, 2014 from Toronto Police: http://www.torontopolice.on.ca/publications/files/brochures/2006-2008business_plan.pdfTrevino, L. and Nelson, K. (2011). Managing business ethics, speaking frankly about how to do things right. United States of America: JohnWiley & Sons.