In 2014, Novartis Pharmaceutical Corporation (NPC) took the first place on DiversityInc's Top 50 list (DiversityInc, 2014). More than 1,200 companies participated in the annual survey, but only 50 companies were nominated. NPC, a company with more than eight thousand employees, was able to achieve this result thanks to creative initiatives and strong support from its management. Thus, “the executive team's annual performance management goals include a 20 percent weighting toward people-related goals, which have specific diversity goals.” The company has the Diversity and Inclusion Department and the Diversity and Inclusion Executive Council. This department helped develop a strategic planning process and develop a diversity training program. Rhonda Crichlow, vice president and U.S. head of diversity and inclusion at NPC, says that "the company believes that diversity of backgrounds and experiences provides value in many ways, helping us meet the patient and customer needs, significantly improving our work environment and enabling all associates to fully contribute, maximize their potential and ultimately succeed in meeting our business priorities.” Unfortunately, EchoStar does not share the DiversityInc Top 50 List winner's views and pays little attention to the issue of diversity. Measuring the impact According to the HR department, EchoStar has not conducted a workplace diversity survey in more than five years. years. The company has no statistics on minority and ethnic groups, and diversity is not mentioned in any annual reports provided to employees or the public. For a company with more than four thousand employees, such a situation is unacceptable. This low diversity... middle of paper ...... surveys wide diversity. Another proposal to attract new customers is for EchoStar to develop an entirely new marketing strategy aimed at different demographics by serving targeted advertisements. All these initiatives will attract more stakeholders, diversify the customer base and improve the financial situation. Conclusion A diverse workforce is one of the greatest strengths in a competitive global marketplace. EchoStar must be committed to fostering a culture that honors mutual respect and collaboration. After implementing diversity management initiatives, Ortho Pharmaceuticals saved $500,000 due to lower turnover rates among women and ethnic minorities (Taylor and Blake, 1991). This is a good example of how well-developed diversity initiatives not only make employees feel valued and respected, but also have a positive impact on the bottom line...