Sports in the United States is not only considered entertainment, but also a way of life. Baseball, once considered a pastime for America, has taken a back seat. College football changed American culture by opening doors to masculinity, feminism, racial diversity, and the disconnect between athletes and the general population. Building on turn-of-the-century passions for the game among the university's alumni, no American sport has better capitalized on American culture. opportunities offered by new electronic media and football, both in its professional and collegiate forms. The annual Super Bowl became America's biggest televised sporting event of the late 20th century - in fact, its biggest televised event, period, with workplace water cooler talk the following Monday, likely to relate to new ads launched in 30. secondly, million dollar ad placements like on the game itself. Like college Thanksgiving games in New York in the 1890s, football today is as much a spectacle as a sporting event. However, football is not just a marketing and television entertainment tool. Although it lags behind other sports as a recreational activity for youth and adults, football is a cornerstone of extracurricular life in the nation's high schools as well as in college. In some areas, local "football fever" is so great that the identity of entire communities seems to be wrapped up in local football teams - places like Stark County, Ohio, where the legendary high school Tigers of Massillon draw more than 100,000 spectators per year, or Midland-Odessa, Texas, where the annual Permian-Lee rivalry draws more than 20,000 fans. Football's popularity helps make the sport a symbolic battleground in America's "culture wars." For this...... middle of paper ...... the difference in running but allows them to learn how to play with each other on the field for the same team. Many college players aspire to become the next icon or millionaire, thereby ending racial disparities in sports. College athletics have also narrowed the racial gap when it comes to coaching. Texas, known for its distinctive ways, now has its first black coach in Charlie Strong and is helping push the NFL to hire minority coaches. Pittsburg, known for its blue-collar mentality, hired its first black head coach, Mike Tomlin, who guided the team to a Superbowl victory and 4 yards. Above all, performance is what is looked at in our society today, showing the tolerance that has been created through a sport. Once racial barriers are toppled, the general public then looks at masculinity and creates a standard for all men..