International business is risky, especially when the companies involved follow a different set of rules. Knowing the cultural, political and key legal environments of a host country allows companies to conduct business and make quality decisions based on the business climate, creating a marketing mix specific to each country and region (CSU, module 3, 2014). ). Detailed research helps companies create a strong marketing mix, but does not guarantee that obstacles related to bribes and kickbacks will not hinder the result. On the surface, many business negotiations, such as those observed in our case study of Boeing and Airbus, are not based on their marketing mix, quality, reputation or reach, but rather on power, bribes , politics and corruption, which play a very important role. A real role in international trade negotiations. Anti-corruption laws in the United States were established to prevent the rampant corruption highlighted in the Airbus case study. Such anti-corruption laws do not exist in most host countries with which the United States does business. Host country laws and regulations take different forms, especially when power, money and politics are involved, manipulating or creating a new set of rules to benefit their own selfish needs. Savvy trade negotiators, like those at Airbus, look for opportunities through loopholes, offshore accounts and large sums of bribes, to entice national officials or others with power to make purchases. to commit to Airbus. A more uniform global approach to international laws must be adapted, implemented and, most importantly, enforced, so that all companies involved can conduct fair business practices under the same set of rules. Legal or illegal that benefits Airbus and...... middle of paper ......d establishes the basis for companies to mitigate disputes through conciliation, arbitration or, ultimately recourse, litigation. Most international businessmen prefer settlement through arbitration rather than legal action against a foreign company (Cateora, Gilly & Graham, 2013). Based on its marketing strategy, if Airbus had adopted anti-corruption laws before the many cases in question, the outcome may not be favorable to it. It would not have been in Airbus's best interest to follow commonly accepted business practices established by the United States. Works Cited Cateora, P., Gilly, M. and Graham, J. (2013). International Marketing 16th Edition: New York, NY: Mc Graw-Hill Irwin Companies, Inc. Colorado State University-Global Campus. (2010). Case 2-4 - Ethics and Airbus [Blackboard online course]. In MKG 400 – International and Multicultural Marketing. Greenwood Village, CO.