Google is an American company that has decided to continue its operations abroad and would present an excellent case study for deciding whether a company can benefit from international trade. Google was founded by two graduate students from Stanford University. Larry Page and Sergey Brin. Their main goal in founding the company was to be able to retrieve specific data from enormous amounts of information. The two developed proprietary technology that would become the ultimate search engine. Initially, the two men worked out of their dormitory, then a garage, and once they outgrew these "facilities", they moved to a much larger facility where they still reside today. It seemed like a matter of time before they conquered the continental United States and began looking at countries across the Atlantic. As the Internet increasingly expands into foreign markets, this was a natural progression for one of the most successful companies. born from the Internet to expand its operations in these emerging countries. While Internet usage in overseas markets like Japan, Europe, and China is just beginning to take shape, the number of new Internet users in these markets is growing at a much faster rate than in UNITED STATES. Google, which generates almost all of its revenue from advertising sales, has focused its attention on these markets with unlimited potential. Google executives predict that as its presence in foreign countries expands, so will the company's growth and, ultimately, its bottom line. Some of the latest data on Google's financial situation indicates that it receives just under two-thirds of all domestic revenue. This data is expected to change dramatically as overseas operations expand. One of the factors that has allowed Google to experience such growth is that the brand's popularity has spread through word of mouth rather than costly advertising investments. With populations in foreign markets much larger than in the United States, this seems like a formula for success. However, what has been the formula for success in the United States does not always translate to success in other parts of the world. Part of Google's plan to help people instantly find large amounts of data was to digitize the collections of top libraries. U-shaped.