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  • Essay / Nestlé Innovation: Innovation, Innovation And Innovation

    In addition, 47.4% of its turnover comes from innovations launched or renewed products over the last three years. The company's strategy is to carefully monitor the needs of its consumers and, based on this, provide exceptional product quality.• EXECUTE INNOVATION PLANS WITH EXCELLENCETo continue to compete and strengthen its position in the market, Nestlé to execute the innovations that have been approved in a rapid and productive manner. In this sense, the company implements incremental innovation, which strengthens competitiveness and keeps the company in a pioneering position in the market. Launching 20 to 30 new products per year has been key to the company's 7.5% annual expansion. By executing these plans, Nestlé aims to promote the nutrition, health and well-being of its customers, the community, schools and community centers, among many other social actors. By reducing nutrients such as sugar, sodium and trans fats, the company has already reformulated 30 products to provide healthier options for consumers.