Introduction: The Apple organization was recognized in 1976 as an IT organization. However, over the past few years, the Apple organization has transformed into a complex organization that primarily focuses on much more than just computer systems. In 2001, the Apple company broke the hurdle with the iPod, gradually becoming the leading innovator in the music player market. Then, Apple entered the telephone market in 2007 with the iPhone, which also enjoyed great success. The Apple organization is known as a customer goods company; therefore, analyzing its value requires knowing its items and its customers. This would be very difficult, as the Apple organization works with many different companies in the different industries that it participates in. The Apple organization has recognized exclusive popularity in the technology market as it is versatile, from its extensive visual design perspective to its unique promotional initiatives. The exclusive attribute of the Apple organization is that it has a very strong consumer base, which is very important to know about the Apple organization. Meanwhile, more and more media outlets are associated with their CEOs; Steven P. Tasks (senior executive of Apple), considered the designer of many of Apple's amazing products, and the reason for Apple's success due to his dazzling and innovative demonstrations at Apple's media events. Given his fame, position, and health as Apple CEO, he influences how traders value the Apple organization. For example, earlier in the year there was an incorrect review that he had a continuous cardiac arrest and rumors circulated on the Internet, temporarily losing Apple shares at a price of 5%. (sinarozati, 2014) Apple's mission statement: "Apple designs Macs, ...... middle of paper ...... x up or iPhone as a thank you for their achievements." Organizations should accept a comprehensive compensation system that includes both economic and non-financial rewards. This is exactly what the Apple company has done so far, and given its achievements, this strategy has proven to be effective. So it's no surprise that Apple employees can even draw inspiration from Bob Job's autocratic management style. (UKessays, 2013) Apple organization provides excellent compensation to workers for their excellent performance; they have a collaboration system that also includes supervisors and employees and that tends to guide the company's affairs; workers who participate heavily in this system are also paid. The Apple organization plans to give identification to people who have an impact on the organization, which in turn boosts their morale. (Cole, 2011)