The state allows the manufacturing of tobacco products and yet prohibits tobacco advertising. The country collects excise revenue to ease the financial crisis and benefits from sponsorship of sporting and cultural events, but it deprives businesses of a level playing field through the ban. Throughout the advertisement, the wish to present products or services is achieved. However, the government's goal is to discourage adolescents from consuming tobacco products and to give itself the power to launch an anti-smoking program. India, as a developing country, is seeing its consumption increasing while in developed countries it was declining, so banning advertising has become a first step to discourage smokers forgetting the impact of the decision on