Internet advertisers who claim that weight loss will occur after a single hypnosis session, especially a group hypnosis session, are frauds selling dreams to desperate customers. Allison and Faith (1996) point out that “there is currently no panacea for the treatment of obesity and hypnosis is no exception”. Hypnosis treatment is therefore not a quick and easy solution to weight problems. In order to reap the benefits of its use, hypnosis must be practiced regularly for a significant period of time.