RegulationsRegulations regarding food trucks can vary widely depending on location. They must follow many codes and regulations similar to restaurants due to food safety laws (“How to Start a Food Retail Business”). They should also know all local health regulations. The lack of regulation, however, is linked to the growth of the sector (Odendahl 2012). Auto sales laws also play a big role: when and where can your truck travel? Your location influences this a lot. Liz Leslie (2013) used Indianapolis as an example of how regulations influence the food truck industry: “Two years ago, a city ordinance threatened the booming food truck industry by banning vendors from sell food between 10:00 p.m. and 6:00 a.m. Since the initial hubbub, Indianapolis Mayor Greg Ballard has largely sided with food trucks. Today, with its low regulation, Indianapolis is considered a food truck-friendly city, compared to other more regulated cities like Chicago or New York. » A natural regulation that escapes all control is the weather (Gaur 2013). ). Rain, snow and tornadoes can limit hours of operation and the number of consumers who will choose you over an indoor option. The weather can also be used to your advantage, like an ice cream truck on a hot summer day. Because they are like any other small business, they have to pay taxes, insurance on the truck and equipment, and licensing fees (Jacobs). Big Cheeze is a fairly popular food truck that serves a variety of gourmet grilled cheese sandwiches. On Facebook, Big Cheese has 1,870 likes and updates locations, hours and menu changes almost daily. Going through their photo, I found mostly photos of ...... middle of paper ......, 2014, from http://indianapublicmedia.org/eartheaters/food-trucks-coast-coast/ Odendahl, M. (August 1, 2012). Indiana State Bar Association. Indiana Legal News. Retrieved February 15, 2014, from http://www.theindianalawyer.com/author?authorId=675 Seo, J. (August 8, 2013). The new cool kid on the block: How food trucks evolved from cockroach trainers to cultural phenomenon. The Huffington Post. Retrieved February 15, 2014 from http://www.huffingtonpost.com/jane-seo/food-trucks_b_3721730.htmlSocial Media Marketing…For Food Trucks?. (September 26, 2013). Modern Life Blogs RSS. Retrieved February 15, 2014 from http://www.modernlifeblogs.com/2013/09/social-media-marketing-food-trucks/#Street Vendors in the United States: Market Research Report. (nd). Market research on street vendors in the United States. Accessed February 15, 2014 from http://www.ibisworld.com/industry/default.aspx?indid=1683