All dictators use nefarious means to gain power. A perfect example of this can be found in George Orwell's political satire, Animal Farm, in which he uses oppressed talking animals to satirize the Russian Revolution. Early in the novel, when the animals have finally driven out their oppressive master, Mr. Jones, they take management of the farm into their own hands, creating a set of Seven Commandments based on the teachings of a wise old pig named Old Major . Commandments number one through six center on the general idea that no animal should ever be like man, and commandment number seven states: "All animals are equal." The commandments are kept until the leader who works in the animal's best interest, Snowball, is driven out by a tyrannical and opportunistic pig named Napoleon. Soon, the equality and values ​​of the animal community are lost, to be replaced by greed, violence and injustice. In order to gain and maintain power, Napoleon and his associate, Squealer, use the propaganda tactics of lack of education, intimidation, and repetition to gain complete and ultimate control of Animal Farm. By falsifying documents that the animals cannot understand, but which help what he wants to say, Napoleon uses their lack of education to manipulate them. There are supposed documents that contain proof that Snowball had been dating Mr. Jones since the very beginning of the revolution. “This was proven by documents that he [Snowball] left behind that we have only just discovered. [...]. I could show it to you in your own writings, if you were able to read it” (79-81). Earlier in the novel, Napoleon states that he had always suspected Snowball of being a traitor and that he had pushed Snowba... middle of paper ... sentences that must be repeated until They are generally excluded and banal. Among other propaganda methods, Napoleon used the tactics of appeal to authority, fear, and repetition, in order to gain and maintain power. The reason why Napoleon's propaganda is so relevant in the novel is because without the propaganda, Napoleon would never have succeeded in seizing power, maintaining it, or living as a human. Concerning the effectiveness of propaganda in obtaining and maintaining leadership, the effectiveness is found in the results. Napoleon achieved all of his goals, and even some that he may not have seen at the start of his mandate. In modern times, a bad leader can be distinguished by whether he devotes his time and resources to promoting himself through propaganda and advertising, or whether he devotes his time and resources for the good of the people..