Sneakers have now become an art that attracts people like other arts like photography and fashion. This has transformed sneakers into a rapidly growing industry, and a sneaker culture is now thriving. Like fashion, the sneaker industry is growing every day with new models from different brands. When a store acquires a limited edition sneaker, people line up outside waiting for their time to be served. To avoid waiting in line at popular sneaker retailers, online marketing is also available. You can sell your sneakers all over the world. Therefore, online marketing has expanded the target market from a residential or domestic market to the entire world. The availability of software to facilitate this transaction has also reduced the risk. An example of software is called “Campless”. This software allows the seller to analyze data on the evolution of his stock and its history. This data can be used to take out insurance from banks. This software also obtains data from other websites to get an estimate of the price of a particular sneaker.