This document will create a rhetorical work of the letter sent by members of the Iowa State University Chapter of the Honor Society of Phi Kappa Phi. Analyzing the various factors that affect this communication, including context, author, audience, and purpose, will reveal the basic information and ideas that will influence how the text was written and how it will be read. This communication was sent with the aim of attracting new qualified members to the specialized society. Background An invitation to join Phi Kappa Phi is sent to the top seven and a half percent of second-semester juniors and the top ten percent of seniors and graduate students. at Iowa State University. Despite the limited audience, the context surrounding this letter presents several aspects. Each recipient may choose to accept and join the honor society for a $75 fee, decline the invitation, or extend the decision to a later date. In order to receive the certificate and pin for the initiation ceremony, the offer must be accepted and the information received by mail before March 21, 2011, a little less than a month from the date on which students received the information for the first time. Initiates can still accept admission by the end of the current semester on May 6, 2011. If the student defers membership this semester, they may be invited back next year if they still meet the qualifications . As the local chapter welcomes new members, it will benefit their budget and reputation. With each initiate's $75 contribution, the Iowa State Chapter receives a portion and can use it to fund more or better events and activities. The national side of Phi Kappa Phi will also benefit from each new member with the increase in funds and the number of additional members...... middle of paper ...... the main goal is clearly to gain members . The author wants to communicate the benefits in a way that will change the minds of those who are hesitant to join, while also informing those who accept of the great things they can do through Phi Kappa Phi. Matt needs to grab the reader's attention, with information and style that appeals. He wishes to communicate the goals and motivations of Phi Kappa Phi through the content and characteristics of his writings, and to make the reader believe that these goals are worthwhile. Secondary motivations are to promote the company's reputation on campus and gain support. Phi Kappa Phi can gain reputation through the quality of this letter. The chapter can gain support from those who might not join, but therefore can attend Phi Kappa Phi events or fundraisers because they now have had positive communication with the society..