). These companies, to ensure that they increase their sales, have set up sales websites with well-defined channels through which customers can follow to undertake the online purchase of the products. Another step is taken to deliver the product to the home of the person who ordered it. These methods have allowed consumers of the Adidas company to enjoy their products, even if their daily lives are full of work, which does not give them time to go to stores to make purchases. The 99live trend itself continues to mature and become a more complex phenomenon. For example, as more people enter the middle and upper class, their preferences tend to vary. As this company has its own competitors with even better products to meet the same demand, its marketing strategy must be rethought frequently and new methods adapted. Consumers who also have more access to Internet connections are adapting more to YouTube, Twitter and Facebook as new ways to access information. This has prompted many advertising agencies to use these means to promote their products. The advertising league has also progressed as more elaborate and complex means enter the markets. Consumers are naturally drawn to engage more with companies using these models. The 99live concept therefore remains an ambitious concept which requires companies to understand it more and evolve with its demand.)). In today's world, many people take on multiple roles to ensure they have a more attractive life. For this reason, many people have less and less time to buy what they need in stores located far from home. This problem is clearly becoming apparent and business owners are becoming aware of it and its implications. This consumer behavior...... middle of paper ......on the products available, their access points, their prices, their mode of use and their evolution towards more adaptable products in the future. They are gone again the trend regarding consumer behaviors can be defined as a situation in which consumers are forced to take on multiple roles to cope with the time pressures produced by their busy schedules in today's world. Consumer behavior is a concept that tends to define/expose the guiding principles of people when they select their products or services in the market. Works Cited by Scott Armstrong (1991). "Prediction of consumer behavior by experts and novices". Journal of Consumer Research (Journal of Consumer Research Inc.) 18: 251–256 Learn more: http://strategyonline.ca/2011/04/01/adidas-20110401/#ixzz2ljqbtnTV