The goal of setting the right price for each of the different wines is for the company to be able to make a profit while still being competitive in its industry . Therefore, the pricing strategy will be appropriate and carefully monitored so that it can be adjusted in real time as circumstances and facts change within the company itself or the industry. To determine the fair price, San Sebastian will determine the total cost incurred to produce each wine; some of these costs include, among others, rent, raw materials, salary and utilities. To achieve this, the company will have a dedicated team responsible for ensuring that costs are tracked in a timely manner and products are priced appropriately. This team will be monitored by the finance department as an additional check to verify the completeness and accuracy of the pricing model. The sale price will therefore be calculated with an increase of between 5% and 15%, depending on the specific demand for each of the different wines..