IntroductionSustainabilitySustainability means an activity of something that lasts a lifetime to maintain itself. Sustainability is a condition in which nature and humans can coexist at the same time and create harmony, without destroying each other. To sustain themselves, humans must meet their needs using nature's resources. (By Johann Dreo, March 9, 2006) (1) In this figure we can explain that everything must be in its right proportion, whether it is society, the environment or the economy. , otherwise the world's resources will disappear.Marketing ConceptMarketing is an activity by which the producer gives information about the goods he has produced, and this buyer can gain knowledge about the product he is purchasing. We are the other kind We are the kind that gives people what they know they really need, not what we think they should want (T. Pratchett, Witchestranger)(2) There are basically three terms essential for understanding marketing1. Target markets2. Marketing strategy3. Marketing mix1. Target MarketThe target market is basically a normal market. It is aimed at a group of customers for whom a company decides its marketing objective. The target market is of the following types such as geographic segment (i.e. their climate, location), demographic segment (i.e. gender, age, income) and much others, for example. If a toothpaste company wants to make a toothpaste for children aged 3 to 10, it will taste like toothpaste jelly and will definitely advertise through a cartoon so that children will be attracted to the advertisement.2. Marketing StrategyMarketing strategy is a process that can enable an organization to focus its resources on optimal opportunities with the goal of increasing sales and achieving a strong employee base, who are very loyal to the company and helpful to consumers in every way. The company must consider the following points to maintain itself in a perfectly competitive market. • Meet consumer needs and give people knowledge about the things they buy. • Development of the company that makes the strategic decision. regulations and influence the policy agenda.• Providing the good quality of the product to the consumer. Thus, we can conclude that to maintain a perfectly competitive market or in the real world as we say, the company must have the ability to change with the market conditions in order to survive in the real world. Someone rightly said: “It is not the strongest species that survive, nor the most intelligent, but those that are most responsive to change.” (Charles Darwin)(11)