As with any organizational change, Eitel's approach was met with resistance and hostility (Casciaro, 2007a), both from management and factory employees. Eitel carried out a complete overhaul of the company's dictatorial style and structure. Implementing the program required the company to spend $7.2 million over a three-year period to effectively implement the GGOL training program. Implementing a cultural change at this time would not only help the organization survive the tough times but also facilitate its growth and success in the future. Additionally, implementing GGOL would give employees the ability to take ownership and pride in their work, inspiring them to become a cohesive team working toward a common goal.