The online retailer reportedly reported having nearly 300 million active customer accounts worldwide as of the third quarter of 2015. In the recent Foresee Experience Index report, reviews Amazon.com as the global champion in overall customer satisfaction across seven different industries. Amazon scored 87.0 out of 100 points for customer satisfaction, which is the highest score among the top brands. CEO Bezon sincerely believes in 100% customer satisfaction in all departments. It's a philosophy he shares with all employees trained to put customers first and meet their every need. Convenience is one of the elements that makes the Amazon customer experience satisfying. The website is easy to navigate and customers can complete a transaction without any assistance. Amazon accounts allow personalization where users' browsing history and purchase history are stored and used to recommend products when customers log in. Amazon