Nike and Reebok Marketing Strategy Case Study to act as a catalyst to improve quality of life through job creation, employee participation, contributions and partnerships. » (Nike Inc., 2004). Consumers have also come to demand a more socially conscious company, brand and product, especially after both companies were shown to have engaged in unethical business practices through the use of child labor foreigners. In response to this problem, management at both companies implemented similar research designs to test their hypothesis that by partnering with nonprofit organizations and designing affinity marketing campaigns, they can meet social expectations.

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