Assignment:Since students in hospitality programs across the country are required to take a "Hospitality Marketing" course in addition to a "Principles of Marketing" course, there must be some differences fundamental or additional information between these two courses. One might assume that there would be some differences between the established four Ps of marketing (product, price, place, promotion). For this question, explore and clarify these fundamental differences and give some examples of comparisons/contrasts for each issue, either between different parts of the hospitality industry or between parts of the hospitality industry and non-hotel industries. After explaining these differences, conclude the paper by suggesting some implications these differences may have for managers in this hospitality sector.---------------------------- -----Marketing strategies generally fall into four controllable categories. These four categories are often called the 4 Ps and represent the product, price, place and promotion aspects of marketing. Another term often used to refer to the 4 Ps is the marketing mix. The marketing mix is ​​a term popularized in the 1940s by Neil H. Borden. Borden began using the term in his writing and teaching after scholar James Culliton referred to the marketer as an "ingredient mixer" in one of his works.1 The marketing mix is ​​a general term that can apply to many marketing industries; because it does not restrict the marketer to the 4 Ps of marketing; since each industry has its own “mix of ingredients” that often falls outside the scope of the 4 Ps of marketing. This is true for the hospitality industry, the hospitality industry actually has 8 P's of m...... middle of paper ...... partnerships. Partnerships are the key to continuing to grow an already developing industry. By creating partnerships, hotel operations can expand their consumer base across several different target markets/products and ultimately expose their product to a broad consumer base.ReferencesCohn, Tim. “The principles of marketing: the principles of marketing. » The 4 Ps of marketing. October 23, 2006. Advanced Marketing Consultants. October 23, 2006. Kotler, Philip, John T. Bowen, and James C. Makens. Marketing for hospitality and tourism. 4th. Upper Saddle River, New Jersey: Pearson, 2006. McCarthy, E. Jerome, and William D. Perreault. Basic marketing. 15th. New York, NY: McGraw-Hill, 2005Morrison, Alastair M.. Hospitality and Travel Marketing. 2nd. Albany, NY: Delmar Publishers, 1996. “The Marketing Mix.” The 4 Ps of marketing. 2006. NETMBA.com. October 19 2006 .