EMV-enabled payments are said to reduce fraud with the security features intact. The cardholder would no longer use their PIN since that is the cause of the breach, but would simply swipe the chip intact. The EMV chip is like a little computer that protects all of the cardholder's information. In addition, Emv allows the exchange of data without the payment of the device ever leaving the possession of the hard medium. Which makes paying by swiping your card much safer and much harder to steal information. Through research, EMV has been shown to be 53 times faster than using magnetic stripe and also 63% faster than using cash (EMVCO.com). Another advantage of EMV is that it uses digital is that when shopping online it provides security that also prevents fraud. . Online payments are protected by a unique cryptogram. With online shopping, it would be much safer to use emv technology. Having technology that would make purchasing everything you need much safer is the way to go today.