The branding created by the park goes with what they stand for as they have set up sections including the featured movie or show. The cleanliness and environment aspect creates and brings a symbolic difference to the entire theme park (Richard, 1993). The management has made efforts to maintain the same feeling, as the employees and staff are dressed and the procedure for the park is pure and joyful. They have shows that feature the characters from the film, especially stage shows, and they are dressed in the shape of the characters, giving a feeling of jubilation to travelers and tourists. As advancements are seen in all markets, people and tourists are becoming more informed about which entertainment industry they prefer over their entertainment package (Golob, 2003). With these advancements, people tend to be wiser and more informed, thus raising the bar of standards and requirements offered by theme park entertainment. As management knows that people are now more dynamic and have gathered data on what will be offered to them, they are no longer interested in listening to the stories and fairy tales that are described to them (Ashwell, 2015). They tend to adapt to the environment and want to be part of the whole story. As this requirement grew in the market, management managed to make changes to the strategies they had implemented and were working on. These favorable changes helped to display the pleasant changes to the theme park and help them meet the changing market requirements and demand (Vogt & Andereck,