All women desire beauty. As myriads of women are looking for a perfect and attractive figure, they will be interested in weight loss treatment. In fact, losing weight has become fashionable. People, especially women, do not take their weight seriously but blindly follow others and participate in weight loss programs. Obviously, the main culprit for this phenomenon is the ubiquitous weight loss advertising. Slimming companies use advertising as a tool to instill in people the concept that being thin is synonymous with beauty. Repetitive weight loss advertisements seem to succeed in sending the wrong message to every citizen. Some young girls can easily be sensitive to advertisements and participate in weight loss treatment without hesitation. Weight loss advertising has certainly had detrimental effects on young people and women. There are three types of adverse effects. They delude women, force them to lose weight, and provide them with wrong ways to lose weight. The first negative effect of weight loss advertising is that it gives women the illusion that being thin is synonymous with beauty. Slimming companies recruit many beautiful celebrities to be their spokespersons. They post the photos before and after treating these celebrities. Then they compared these photos and exaggerated the beauty after losing weight. In this case, women who are initially satisfied with their bodies may lose self-confidence compared to these celebrities. They may find themselves imperfect and would consider the need for these treatments. In fact, being thin is beautiful is only partly true. This cannot apply to all women... middle of paper ...... about practical and useful ways to lose weight rather than believing every word mentioned in advertisements. In short, weight loss advertising has definitely caused several harmful effects that most women are already misled by advertisements that being thin equals beauty. In order to remedy this undesirable situation, the government must take the initiative to educate people about the useful ways of losing weight and what real beauty is. Additionally, they should try to regulate the message that weight loss advertisements attempt to convey to citizens. They should avoid any awareness of discrimination against fat people that appears in advertisements. Only if the above measures are taken can the weight loss atmosphere finally stop and fewer women will fall victim to weight loss advertisements.