Susan Gunelìus' book analyzes the story of JK Rowlìng and the Harry Potter brand to understand how a series of children's fantasy books is become a global brand worth more than 4 billion US dollars Chapter 1. The book I lived What were the beginnings of Joanne Kathleen Rowling (English, born July 31, 1965). She has always been attracted to literature, with authors such as JRR Tolkien and Jane Austen. She worked as a teacher until 1990, when the HP story began. A single mother had a daughter in 1993. It was not until 1995 that she was able to complete the HP project. The following year he searched for the publisher who would publish it and, with difficulty, he reached Christopher Little, with the unusual proposal of a 223-page, 90,000-word book in the children's fantasy genre. He eventually found the publisher in Bloomsbury who assumed the risk and payment of publishing the work. The first book in a series of 7 was published on June 26, 1997 in England, in only 500 copies. Later, it was Scholastic's who paid a large sum to publish the works in the United States. Success began at the end of that year, when more than 70,000 copies had already been sold in Great Britain. A month after the second book was published in Britain, the first arrived in the United States (190,000 copies). In total, as of the date of Susan's book, 400 million books in the series have been sold. In 64 languages.Chapter 2. The value of a good product. Addressing the fundamental truth of all businesses: Creating a product to satisfy an existing need is easier than creating a perceived need to satisfy the business objectives of an existing product. HP: Strengthening...... middle of paper... business, well, it's something that must be measurable and verifiable. Being able to attract more markets on its own (children and adults) is one of the most important. keys to success. The changing aspect of time is something that must always be taken into consideration, like the use of the web, something that previous authors have not been able to take advantage of. Multimedia or using more channels is also part of diversification. the company or as in this case the books, the films, the merchandising, the entertainment park. The transmission of the word is one of the keys to success since those who are fans will influence much more because of the emotions that it transmits to the product. must be easily identifiable to the buyer. This must emotionally engage the consumer. It must generate a supportive community where consumers identify with each other.