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Essay / Competitive Strategy: Publix: Porter's Competitive Strategy...
PorterPublix's Competitive Strategy: Publix strives to use the industry-wide differentiation strategy. Although Publix is not open 24/7 and does not have a self-checkout (which also plays a role in its strategy), it focuses on providing the best customer service and facility presentation . The grocery chain sets itself apart from the competition by keeping its stores as neat, organized and clean as possible; as well as Publix strives to provide the highest degree of customer service and accommodation possible. Not only are the staff friendly and knowledgeable, they are encouraged to help customers to the best of their ability, even helping you carry groceries to your car and loading it. As mentioned previously,