Most of the time the business operates on a day to day basis and not much thought is given to how the business is doing today. Hindsight is 20/20, it's easy for everyone to know today what didn't work last week, it's sometimes difficult to identify today what didn't been done today, unless managers step back and take an honest look at operations. It is important to look at all aspects of the business when evaluating the company's historical journey. What made the company do well? Was it new products, a strong economy, was it due to a trendy product or a specific demographic that made the company successful? What caused the company to struggle? Was it a product recall, a failed product line, weak economics, or poor marketing? These are questions that must be answered to effectively evaluate the company's historical successes and failures. Simply looking at the good or the bad will not produce a fair assessment of what the company has.