Once H&M started its market in Sweden in 1947, it quickly began to expand its stores geographically around Sweden and then expand to regions most international in the world. One element of H&M that was discovered was product outsourcing. H&M uses people and production in Europe and Asia to create a fast-growing business. Using these countries is cheaper, so they can make their products cheaper. This causes them to beat their competitors, like Zara, because their prices are significantly lower due to outsourcing. This helps H&M support its motto “to offer fashion and quality at the best price” (About