The aim is to access international readers; distribute everywhere. Overall, the Ghana Tourism Authority will have a bank of stories and visuals, which can be used for branding and marketing over an extended period of time. Value of Storytelling and StorymakingStorytelling and storymaking are branding and marketing concepts and, as such, it is difficult to measure cost versus return. However, the main objective is to increase tourist arrivals. It is also designed to publicize and showcase Ghana as a true, illustrious and authentic African (not just West African) travel experience. It is designed to bring Ghana's tourism to life through stories about the land, the sites, the experiences, the adventure and the people... to feel the rhythm and soul of it. The aim is to provide industrial partners with a creative toolbox to use in addition to sales and marketing materials. More importantly, it is about emotionally connecting potential tourists with Ghana so that they want to travel to Ghana and, therefore, have a deeper travel experience. Therefore, more inclined to rave about