It is a growth of gender stereotypes, expected actions rather than expected preferences assigned by society. Although America is one of the most socially developed countries in the world, there are still things that we classify as gender roles. Things like waiting for a boy to ask for a girl's number or things like a wife will be the parent who stays home with the kids while the husband is out there doing business and earning money. money to bring back to the family. Things like the expectation that women wear makeup and are allowed to let their bodies relax and not be body conscious, while a man uses his natural appearance and must maintain a fit and attractive body. There are many social campaigns aimed at eliminating the gender roles of “housewives” and “natural beauty”. These gender roles lead to the expectation that things will happen in a fixed way, but this results in an imbalance between men and women.